Tobacco still kills nearly half a million Americans each year. It is estimated that 441,000 kids now under 18 and alive in California alone will ultimately die prematurely from smoking. (Tobacco Free Kids)

The good news – it’s preventable. Marin Healthy Youth Partnerships works on local policy, student education and peer-peer awareness campaigns to address the rise in youth use of flavored and other tobacco products.

Vaping / JUULing

The terminology in this fast-changing landscape can be confusing with so many new products coming out on the market. Some of the most common terms for the electronic vaping devices we are discussing are e-cigarettes, e-hookahs, vapes or vape pens. 

JUULing (pronounced “jeweling”) is a term used interchangeably with vaping. A JUUL is a long slim vaping device that looks less like an e-cigarette or pen and more like a USB flash drive or cell phone. It is a rectangular prism with a hole for a capsule which also acts as a mouthpiece at one end. It has a charging dock that plugs into a USB port and it takes only about an hour to charge off a computer. Each JUUL pack of e-juice contains four "pods".

  • All JUULs contain nicotine 

  • A single JUUL pod = 1 pack of cigarettes

  • JUUL pods contain nicotine, glycerol, propylene glycol, benzoic acid, natural oils, extracts and flavor


Signs of Vaping

  • Fruity Aroma – E-cigarettes don’t smell like smoke from combusting tobacco, but rather like candy, mint, vanilla, fruit punch, etc.

  • Unfamiliar handheld gadgets – E-cigarettes come in various shapes from cig-a-likes, box mods, or flash drive lookalikes. 

  • Batteries and Chargers – Vapers need to charge their vaporizers on a regular basis. Look for USB chargers or irregular charging batteries.

  • Metallic wires and cotton wicks – If you find organic cotton, empty plastic vials or thin metallic coils lying around, this is another red flag. 

  • Discarded atomizers – Disposable atomizers burn out after a while so if you see one in the wastebasket, that's a clear sign of vaping. 

How to Talk With Your Kids About Vaping

Partnership for Drug-Free Kids published this comprehensive guide explaining the culture of vaping, what the current research says, and how to have difficult conversations about vaping or juuling with your child.



On November 6, 2018, the Marin County Board of Supervisors voted to add a chapter to the Marin County Code with restriction on tobacco sales. Marin County retailers will be prohibited from selling flavored tobacco products, including vaping liquids and menthol cigarettes.

The county move was partly in response to data that showed e-cigarette usage had more than doubled in the past two years among Marin County seventh, ninth, and 11th graders.

MHYP continues working with individual jurisdictions in supporting similar bans across the county.